Founded in 1912 by Leon Leonwood Bean, L.L.Bean began as a one-room operation selling a single product, the Maine Hunting Shoe. Before he knew it, Leon had a thriving mail-order operation catering to those who loved the outdoors, adding apparel and accessories by 1930. Today, L.L. Bean continues to thrive through catalog and online orders as well as in their retail stores. 2012 marks the company’s 100th anniversary and they are planning to celebrate in a big way!
L.L.Bean is on a on a year-long mission to re-ignite America’s love of the outdoors. The anniversary programs are designed to preserve the outdoors for the next generation and create exciting new outdoor experiences for everyone!
The Bootmobile is Hitting the Road!
To help celebrate LLBean’s 100th Anniversary, the brand has created a mobile version of their first and most iconic product, the Bean Boot, and it is coming to Navy Pier! The larger-than-life mobile replica of he original L.L.Bean Boot, dubbed the Bootmobile, will be touring the Chicago area, including a stop at Navy Pier on Friday June 6, from 10 a.m. to 2 p.m.
Visitors will have the opportunity to experience FREE interactive outdoor activities, giveaways and more for all ages! Including:
Learn About Ways to Enjoy the Outdoors – Experts from L.L. Bean’s Outdoor Discovery School will be on hand to offer tips on easy, affordable ways to get outside this summer. Gear and gift card giveaways are available for the first visitors to the Bootmobile (while supplies last).
Support the National Park Foundation – take a photo with the L.L. Bean Bootmobile! Share it through L.L. Bean’s social channels to help raise $1 million for the National Park Foundation as part of L.L. Bean’s Million Moment Mission – and every outdoor moment shared, L.L. Bean will donate a dollar to the National Park Foundation, up to $1 million.
Get Out(fitted) – For every day of the 100th Anniversary year, L.L. Bean is outfitting fans with more than $100,000 in L.L. Bean gear or Outdoor Discovery School experiences (valued up to $500) through the Get Out(fitted) Gear Giveaway – learn how to apply and get outfitted to get outside!
In addition to Chicago, the L.L. Bean Bootmobile tour will also make stops in Boston, Northern Virginia, New York City and Freeport, ME in later June and July. For more information about L.L. Bean’s 100th Anniversary activities and the Bootmobile visit www.llbean.com.